Lena Ott built her cult following by doing balayage and rainbow colors, but it's her way with bleach that literally sent her career skyrocketing. In 2010, Alexander Wang asked her to bleach his eyebrows, which was followed by a mammoth hair test for his fall collection. Fast-forward a couple of years, and she's the go-to girl for Doutzen Kroes, Scarlett Johansson, and Dree Hemingway — an impossibly cool triumvirate that we're dubbing the Super Flaxens.
Suite Caroline, 65 Greene Street (between Spring and Broome streets), 2nd Floor; 212-431-4400.
Single Process: $150; Highlights: From $350 to $400; Single Process and Highlights: From $425 to $500.
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